Pass the truffles, ice cream and cookies, please. It’s (fill in the holiday), after all. No problem, says Barry Friedman of Grass Valley, author of the upcoming book, “I Love Me More Than Sugar.”. Friedman, 52, a four-time world juggling champion, Dancing With Our Stars 2014 award winner, entertainment business coach, long-distance swimmer and proud father and husband, is not trying to push people to go to the church of sugar-free.